Corporate Profile
Founded in 1999 and headquartered in Dubai, AIR is a global consumer brands and innovation company with a presence in more than 90 markets worldwide. Its portfolio reaches millions of adult consumers across social inhalation and modern nicotine categories through brands including Al Fakher (flavored shisha molasses), Crown Switch (closed system pod vaping platform), Crown Gems, and Al Fakher nicotine pouches.
AIR’s strategy combines category-leading brands, scientific research, and in-house innovation capabilities. Strategic investments such as Greentank and royalty-generating intellectual property partnerships such as Crown Bar enhance its participation in fast-growing nicotine and inhalation categories. The company develops next-generation technologies and products, including OOKA.
By connecting brands, technology, science, and commercial partnerships, AIR is building a differentiated platform positioned to shape the future of adult consumer experiences.
- The audit of the consolidated group financial statements has been conducted in accordance with ISA standards.
- Core Product includes the production and sale of traditional shisha tobacco under the Al Fakher and other non-OOKA brands.
- Adjusted EBITDA is a non IFRS financial measure. Revenue is the most directly comparable IFRS metric.
- Three of the top five flavors worldwide by sales volume: Two Apples, Mint and Gum with Mint as per Arthur D Little Industry Report 2025.
- Based on our annual product volume divided by average hookah serving size of ~25g.
- As of December 2024
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