AIR Expands in the U.S. Market with Acquisition of SouthSmoke.com
AIR Expands in the U.S. Market with Acquisition of SouthSmoke.com
December 1, 2022
As part of its expansion into North America, AIR acquired SouthSmoke.com, one of the longest-standing and most recognized online retailers in the U.S. hookah market. Serving both B2B and consumer markets, the platform complements AIR’s growing collection of best-in-class digital assets, enabling deeper reach and a more connected customer experience across the region.